It is also known as shopping comparison or price engine allows individuals to see different lists of prices for specific products.This is facilitated with Create unlimited categories and sub categories at unlimited depth and also you can Add unlimited products and import unlimited merchants data feed under the particular categories. This includes Automatic price updater for Amazon, etc.
You can also Import products /data feed with CSV, XML, crawlers and manually. Also it allow to add unlimited merchants.And it will automatically generate SEO friendly pages as well as dynamic with better SEO techniques
The individual character is
  • Unlimited products under each category
  • Unlimited products per merchants
  • Product catalog (including featured products) display categories, products, prices and merchant profiles
  • Product rating and review: It helps to know the ranking of you product & also the feedback of the customer.
  • Price comparison: it help to know the product market price
  • Merchant rating and review: it will help to find the reputation of the merchant
  • Product search : More efficient in the product , allow quick product search
  • Recent searches : Allow you to find recent search so that time will be saved
  • Multi language support & Multi currency support So that the person form different region can access this very easily
               It is provided with the Price Alerts features for visitors so that visitor can get frequent price alert about the product and the Search engine activity tester monitor all major search engines and their activity on your website.Affiliate partners data feed generator. Where your affiliate partners can get the data feed list from you and they can run their own price comparison website.In include the Email to a friend feature it enable to email & also it include the Click through tracking and reporting

The feature like Auto-Crawler help to crawling merchants’ websites to get products and prices (It is useful if a particular merchant don’t support data feeds) and the Data Feed Import, it help to importing products from any affiliate data feed and automatically creating products

The Merchant Area : 
It allow the merchants to manage their product prices, views, click through reports, update their profile and company logo etc.

Administrator Area :
It is for administrator to manage every feature of site Generator.

The Automatic sitemap generator has the ability to generate all search engine compatible sitemap and the content management system (CMS) allows you to write/update/delete any page (i.e. meta tags, keywords, page titles and contents of the pages.).The Automatic Meta generator (it provide meta description, meta keywords, page titles). Advanced search abilities by price, categories, brand and manufacturer details
  • Built-in eye catching website designs
  • Sponsor links feature for advertisement.
  • Google search engine feature for searching by using Google search.
  • Google analytics feature for monitoring your website statistics.
  • Products filter and search refine abilities
  • Automatic Popular products & Categories feature
  • Popular products feature.
  • Future products feature.
  • Popular Categories details
  • Product comparison & Price comparison
  • Product & Merchant ratting
  • User wish list & Newsletter feature.
  • Tell a friend feature.
  • Spam blocking feature.
  • Each page custom note feature.
  • Merchants profile page and much more…